Custom printing will always be a mainstay in any marketing and advertising campaign. The ability to build a brand by using traditional printed promotions is second to none. But, get it wrong and it might do your business a lot of damage – that’s why it’s important to select the right custom printing Melbourne company for the job.
Print Advertising Has Not Been Superseded
Despite the fact that technology is progressing at a fast rate and the cry is that online marketing is where it’s at right now, printed advertising is still going strong. It has not, and will not, be superseded. It should still form the basis of business advertising efforts combined with other methods, and it works especially well with online marketing combinations.
The Effect Good Printed Material Has On Business
Arguably, the greatest advantage of professionally designed and printed advertising is the credibility it will give you and your business. Business cards, brochures, flyers will make your business look and feel professional. This gives a fantastic first impression and immediately a trust begins to form which your business will need to confirm by great customer service, an excellent product or service, and being consistent in that delivery.
How To Do It Right
Study the branding and printed advertising of your most successful competitors. Talk to experts in the field of business marketing and get a good logo. Take the time and do the research necessary to know your target market and what is going to appeal to them, or be prepared to pay a marketing guru to do it for you.
Building On a Print Media Campaign
Your print media campaign is the basis to your brand and a great way to get eyes on your product or service. Use target market research so you know which hands to put the marketing into and where you can find them. Don’t expect that the very first blast of advertising to get customers stampeding for you. It may not. People often need to see something several times before they decide to use or buy what is on offer.
Custom Print Advertising Is Vital To Building A Brand
This is the foundation of all branding for business. Look for simple designs and colour schemes. Anything too complicated will detract from the message. Look at the biggest brands; they are very simple, but memorable. The McDonalds yellow M springs to mind, Apple, and Shell. All instantly recognisable and all evolved over the years to what they are today. Once you have this it will work for you across all printed materials.
How Online and Print Advertising Support Each Other
Online and offline marketing should always work with each other and not against. Remember this is not a competition to see which is the most successful. As with any good display of teamwork each player brings something to the table and being able to take advantage of that will bring greater success than either one working alone. If your business is bricks and mortar, a website will be an additional way you can get information to potential and existing customers. Advertise your website on all offline marketing materials.
Online Business Will Benefit Greatly From Offline Advertising
Don’t dismiss the power of printed advertising like business cards, brochures, stickers, and decals to boost your online business. It is a mistake to think that only online advertising and marketing is appropriate for online business. Online businesses are often thought of as easier or not a real business. Boost your professionalism by using quality printed advertising and networking materials.
Ways You Can Ruin Your Custom Printing If You Do-It-Yourself
- Images – the right image paints thousand words. The wrong one does too and every word is bad. Bad news travels fast.
- Wrong Details – I once saw thousands of wonderful brochures printed up with the owner’s name as Brain instead of Brian…need I say more?
- Poor sizing – whether it be font, images, or the size of the printed materials itself, incorrect sizing will not encourage further reading.
- Bad Quality – nothing gets you in the bin faster than something that looks unprofessional. If you don’t take your business seriously neither will anyone else
- Colours – The wrong colour palette will deter people from reading your materials.
Keeping Signage Up To Date and Fresh Is Important
Use this custom printing template to get your basics right. Then you can see where you can inject some flair and individuality into your custom printing projects. Don’t be afraid to adjust and test as you go. If you need help contact Barney’s your custom printing Melbourne specialists.