Most companies prefer storefront advertising to attract customers into their stores. Using creative in-store advertising is something that businesses tend to forget. In store advertising is a great way of engaging with customers inside your shop.
In store advertising pertains to marketing to customers inside the store using:
- Posters
- Pull-up banners
- Floor graphics
- Promotional counters
Different approaches are used to encourage clients to purchase more products and services. Customers come into a store with an idea of what to buy. The purpose of this is to convince clients to purchase more with well-organized marketing and advertising.
Advantages your business can enjoy from in-store advertising:
Introduces New Items to Customers
An important advantage of in-store marketing is that it introduces new items to your clients. Products that are new and unfamiliar might not attract foot traffic. However, creative in-store marketing can successfully grab their attention toward these items.
In-store advertising introduces new products and explains the features and benefits of these new items.
In Store Advertising Triggers Recall
Customers tend to forget a good item they have used before. Adding pull-up banners or posters inside the store will make them remember their experience with the product.
This type of marketing triggers recall in your clients and encourages them to buy that product again.
Encourages Impulse Buying
You can encourage impulse buying by displaying special offers, discounts, and complimentary items.
In-store advertising allows you to cross-sell and encourage your clients to purchase more.
Gives Customers a Hands-On Experience
Aside from using displays, you can also try techniques wherein your clients can have a hands-on experience. Some samples include product demos or food sampling which encourages clients to buy something. It will not only help you sell specific items but also cross-sell. So, it also helps in boosting your sales. In Store Advertising will help put this in place.
In Store Advertising Retains Loyalty of the Customers
Once your clients are satisfied with your service, most likely they will come back again.
With creative and well-organised in-store marketing, you can give customers more value for their money. By giving them guidance and an easier shopping experience, you can turn them into loyal clients.
Gives Complete Control of Marketing to the Retailer
In-store marketing is easier to customize, adjust, and control according to the requirements of your company and clients. Unlike electronic or printed advertisements, you can easily customize the message and design based on your needs.
You can quickly lower prices or change promos, based on the condition of your shop or the season. In-store marketing is a great way to increase sales.
However, your marketing approaches and display must fit the ambience of your shop. Just make sure you don’t clutter your store with too many displays.
The essence of in-store marketing is to guide your clients while purchasing, rather than confusing them.
Lastly, we all know that our customers love to feel special. We can help you achieve this by branding some individually packed mints with a special thank you message and your logo. Our Promotional Confectionery website has a great range of options for you to choose from.