Marketing Collateral

Marketing Collateral Case Study

Marketing Collateral refers to all of the media you produce and use to market your business and support your sales effort.  The king of all print management includes project managing all your marketing collateral with the challenges of coordinating the different print processes and budgetary requirements..

Here’s an example of a campaign that we have recently finished using many and varied types of marketing collateral.

1. Button Badges –

First of all we produced branded button badges. These were actually fantastic because they had a magnet on the back.  The button badge consists of a two part set.  The button goes on the outside and the magnet goes on the inside of your shirt.  As a result there is no damage to or holes in your clothes.

2. Lollipops –

Secondly we produced sheets of stickers that we then applied onto the wrappers of thousands of individually wrapped lollipops.

3. Posters –

We then digitally printed a range of posters onto gloss art paper. The quality has come up so well it looks like offset printing. We have digital printing on the stickers, we have confectionary, we have offset printing onto the badges.

4. CD Labels –

We also produced CD label stickers.  These were a peel away product. The labels were stuck onto DVDs that were preloaded with content.

5. Presentation Folders. –

Furthermore we also offset printed presentation folders. This folder was a very simple four page presentation folder with a glued on pocket. Then we did a second presentation folder. This was a six page with a die cut cover revealing the aforementioned CD. A little foam dot was applied to attach the CD. We then laminated, creased and die cut all of the presentation folders.

6. Pencil Cases – 

Next we produced a beautiful custom made neoprene pencil case. This was built from the ground up using a flat sheet. We printed it front and back using the sublimation process. Then it was stitched together with a zipper into a pencil case as a giveaway for the children.

7. Hatbands –

We also had hatbands made, to wrap around an Akubra style hat. we also printed these using the sublimation process directly onto the material. Velcro was added and we printed a step and repeat message straight onto material with a fixing mechanism of double sided tape to go around the hatband.

8. T-Shirts –

We screen printed an off the shelf yellow t-shirt on the front and back using a range of ink colours.

9. USB Sticks –

Finally we printed both sides of the USB stick with one PMS colour representing the corporate branding.

If you have an exciting campaign and you require your marketing collateral to be coordinated professionally and your brand managed with care then we can help you today.