As the world of the Internet progresses almost all serious businesses take a pause to wonder just what will reap the best benefits as far as online and print advertising goes.  Advertising and marketing mean dollars spent, if the results do not bring in more dollars than you spend that is a huge concern.

Barney’s a commercial printing Melbourne company says that no business can afford to pour endless money into marketing that isn’t working well. Some can weather a few hits until they get it right, but even then they don’t like doing it.

Marketing Is Essential

Your business will go nowhere without marketing in some form. Here are the most used forms of marketing:

• Word Of Mouth
• Networking
• Print Media
  • Brochures
  • Business cards
  • Flyers
  • Posters
  • Stickers/decals
  • Banners
  • Promotional gifts/giveaways
• Online Marketing
  • Email
  • Landing page
  • Business Website
  • Pay Per click Ads
  • Newsletter
  • Banners/ads on other websites
  • video
• Newspapers/Magazine
• Radio
• Television
• Telemarketing
• Direct Response Mail

But What Is The Most Cost Effective Advertising?

It will probably come as no surprise to you that saying a combination of everything is the best way to get real saturation. Why? Because not everyone will read your newspaper ad, noteveryone will see your online advertising, and not everyone will see your ads on television. It stands to reason that people enjoy a variety of entertainment media but not everyone utilises everything.

However, to market using every single outlet will require an extremely large marketing budget. With technology marching on it would be fair for anyone to wonder if there is still a place for traditional print advertising. The answer is a resounding yes, and in many cases your business just cannot do without them.

Why Isn’t Print Advertising Outdated?

Print advertising, when done professionally, will give you the one thing that businesses need to be continually successful, credibility.

A well designed print campaign with a professional logo screams professionalism to potential buyers and clients. This is obvious in the fact that even the world’s most successful businesses still use print advertising. You won’t catch many high achieving CEO’s without a professional business card.

When we meet someone new and strike up a conversation about what he does for a living and he says he works from home writing for the internet somehow that doesn’t seem quite like a real business. If he then scribbles his name and number on a piece of paper or a coaster, it would probably end up in the bin. That just does not show that he is serious about his career or his business.

If You Care, They Care

If that same person hands you a professional looking business card with all the information you need on it later, then that makes an impression. As soon as you need some online copywriting done you’ll remember that and reach for the card. Even better if he asks for your card so he can contact you in the future to see how your current online marketing is going.Networking is so much easier with printed materials to hand on.

Because they obviously take what they do seriously and present as a business, you will see them as that.

The more ways you can get your brand seen by people the more easily you will be remembered and your service used.

Print Advertising is Powerful

Use every form of print advertising that you can. Don’t try to save money on the design, logo, and quality of the print. Do it once and do it well because it will serve you for years to come on all forms of advertising.

All forms of promotional printing materials can be produced in bulk for excellent pricing, and when done well your business will reap the profits for years to come.

You can then use the Internet and other forms of media to bolster your campaigns. Online marketing and printed advertising work well together. So be sure to keep your print advertising strong and be sure you get experienced professionals with proven track records to design the campaigns for you.

So, if you need help finding a commercial printing Melbourne company you can trust, contact Barney’s today.