3 Beginner Mistakes to Avoid When Using Banners and Flags for Marketing
Your branded flags and banners for your business are all printed and ready. They are even installed in strategic areas as you may have planned. But, the increase in customers is not evident. You may be asking yourself, “What did we do wrong”? There are a number of mistakes to avoid when using Banners and Flags. Let’s start.
Promoting your brand through flags and banners is an effective method to increase brand awareness. A lot of companies use this kind of approach. However, some businesses fail to realise that flags and banners aren’t showpieces. They’re not just colourful pieces for your marketing campaigns.
A lot can go wrong with your signage creation from missing commas, low-quality graphics to wrong information. This is very important since it can create a poor brand image.
You need to pause, look, and pay attention to the details and design of your current signs.
We listed the common mistakes you should avoid when using banners and flags for marketing. Let’s dive in.
Common Mistakes to Avoid When Using Banners and Flags
Proofreading is a very important rule of brand marketing. Make sure that everything is proof read before advertising it. Especially when you are using flags and banners, you can’t change them once printed. You can’t afford to hang something in public that’s full of grammatical errors. It will leave a bad impression to your possible clients.
Every wrong spelling, missing punctuation mark, and article affects your image. It demonstrates a lack of thoroughness and professionalism. It gives you a low grade on credibility and reliability.
Custom flags and banners mean something that stands out and is unique. But, make sure that it is not overly crazy that customers can’t understand it. Like having hard-to-read font styles, wacky graphics, and crazy colours.
Using over-the-top design is not appropriate in promoting products. So, when creating your banners and flags avoid the following:
- Using unreadable fonts and sizes
- Adding too much graphics
- Selecting harsh colour schemes
Always make it simple, engaging, and visually pleasing.
Pro-tip: Always use high-resolution images on your flags and banners.
The Fine Line
Content is an important element of brand marketing. Having engaging content on your banners or flags is vital. This can be a persuasive call-to-action, catchy slogans or thought-provoking questions.
A lot may understand this but they don’t know how to draw the line. So, they end up adding too many words to their signs. This ruins the overall look of your attractive banners.
Here are some tips for successful banner marketing:
- Keep things short and simple
- Highlight key ideas
- Persuade but don’t be aggressive
With this, you’ll grab your audience’s attention and encourage them to learn more about you.
Pro-tip: Always add your company’s important details and contact information.
Mistakes to Avoid When Using Banners and Flags – The Bottom Line
To get a great first impression, always check everything. Always set the tone as engaging, memorable, and professional. This will surely boost your brand’s presence right away.
Do you want to be on top of print advertising? Get in touch with Barneys Printing. We can create personalised flags and banners that fit your brand’s image. We will help you avoid these beginner mistakes. We can also help you with high-quality promotional merchandise such as lanyards, portfolios and stationery.