As a marketing and advertising tool, it is hard to beat promotional banner printing. Promotional banners announce new products, the opening of a business or that an event is to take place. The signs are large enough to be seen at a distance and are much larger than posters. When they are designed and printed with the finest quality print resolution possible, they really stand out in the marketplace. There are many different types of banners from which to choose: hanging, portable, retractable and folding banners.
When designing promotional banner printing, whether in Melbourne or around the world, it is important to choose the colours you use wisely. They need to be bright enough to attract attention even from a distance, but not too garish that it turns people away. The font should be large but in a fairly uncomplicated style which will make it easy to read. The message should be brief and to the point so that the full attention of the prospective client will be captured.
Good quality inks and cloth must be used to make the banner durable. The banner will no doubt be placed in a prominent position outside, and as such will be subject to harsh weather conditions. If the banner is made of vinyl, it will be able to withstand rain and sunlight and still keep the paint bright.
It is always a good idea to employ the services of a good promotional banner printing service who designs banners regularly. In this way you will be sure to have a well-designed and durable banner which has been manufactured according to the highest technical standards.
Why Choose Promotional Banner Printing?
Banners can be used in many places in the marketplace, anywhere there is a high volume of traffic. They can be used in supermarkets and in shopping malls, at sports centres and convention centres. Make sure you place your banner high enough so that it can easily be read. A banner placed too low will make it difficult to read and will often be overlooked.
Banners are a most cost effective method of advertising. After the initial outlay for the design and manufacture of the banner, it can be used 365 days a year for many years without showing signs of wear and tear. You can also be as creative as you wish when designing your banner. You can create a banner that simply increases the public’s awareness of your brand if you are new to the neighbourhood or you can advertise specific products or services on the banner. It can announce the opening of a store or an event like a sale or clearance day. Banners can be used to reinforce a marketing campaign which you are running through other avenues such as distributing flyers, brochures and newspaper advertising. Your banner can carry the same message and information and your message will therefore have more exposure and impact.
Your banner should suit the area in which you place it. At a busy shopping mall, the company name, phone number and url should be clearly displayed, with only a short message about the products and services on offer. Bold, bright colours should be used. At a trade show, where people have more time to linger and carefully study text, more information could be given, and subtler colours used.
Consider your prospective customer carefully and deliver your message effectively through well chosen words and graphics on a banner. Banner printing, in Melbourne or overseas, is one of the most effective ways to promote your business.
Please don’t hesitate to contact Barney’s Print Management services for all of your promotional banner printing needs.
