Why are Catalogues a Great Marketing Tool?
Consumers are fond of reading magazine-like catalogues. They spend time connecting with them. According to a study, the average time they spent looking at a catalogue is 15.5 minutes and customers tend to keep them for some weeks. A catalogue is a strong tool for customer retention. People keep and read catalogues from stores they have bought from previously. This is precisely what makes them a great marketing tool.
Catalogues are a direct mail superstar performer and a tangible item or keepsake. They are also an essential part of a marketing campaign. It’s a catalyst as well that can drive customers to digital experiences such as website, mobile, and in-store traffic. Catalogues remain a successful acquisition tool.
In this blog, we will take a look at 10 reasons why catalogues should be the main part of your marketing campaign. We are sharing with you some ideas that you will find helpful in creating a catalogue that connects and delivers.
Reasons Why You Should Print Product Catalogues
#1 Catalogues are a great marketing tool as they impact purchase decisions
Catalogues have a great impact on a customer’s purchasing decisions. Also, they have a stronger impact compared to television and website advertisements.
Catalogues work better as a marketing tool because they are active rather than passive. Direct mailing is more tangible than looking at a computer device. It requires a great deal of interaction from the recipient. You may highlight additional content where you seek to help customers connect with your brand.
#2 People engage with catalogues on a deeper level which makes them a great marketing tool
The experience they have during the purchase is a great deal for the customers. To connect and engage better with prospects and customers, some digital-native companies have taken up print. It’s about making a connection with the people beyond their transactions. Catalogues are a great marketing tool that can take people on a journey through images and stories.
You can offer limited-time discounts. It is proven that engagement with catalogues is powerful when sales are featured. Promotions and discounts create a sense of urgency and make it easier to treat your customers.
#3 Catalogues launch multi-channel shopping and buying
Shoppers of today have access to various shopping channels like social media, phones, and websites. Catalogues inspire customers to purchase through different channels by introducing new ideas and boosting awareness. They are most effective when used as an element of a multi-channel marketing approach which drives customers to buy from e-commerce sites.
#4 Catalogues are complementary to digital communications
According to neuroscience studies, people’s brains dig deeper into marketing when they analyse what works and what won’t work. The outcome reveals that physical ads have a long-lasting effect on consumers. It gives an easy recall when deciding to buy something. It also triggers activity in the area of the brain that is responsible for evaluating the desirability and value of products.
To summarise, science shows that direct mail like catalogues are a great marketing tool as they deliver:
- Better recall for a longer time.
- Stronger brand associations.
- Deeper emotional relationships.
Plan out your customer’s journey from recognition to purchase to learn more about how catalogues are suitable for their experience. Furthermore, getting these useful insights helps in creating a catalogue that gives your consumers what they want and need.
#5 Catalogues are a great marketing tool to connect the gap between physical and digital
When pixels and paper come together, great things can happen. Catalogues provide the best physical platform for integrating dynamic digital technologies. These technologies help convey engaging and interactive experiences that drive customers to remember their experiences.
#6 Catalogues produce a stronger emotional response
People usually rely on sight, but feeling and touching are the most human of all senses. Catalogues trigger various senses all at once. In addition, they provide consumers a chance to slow down and let themselves be moved through stories and images. This activity creates memories and positive emotions that get linked to the products in the catalogue. Another example of why catalogues are a great marketing tool.
#7 Catalogues leverage consumer information to customise experiences
It’s much easier to target customers with catalogues, because of large industry databases. And, because of online shopping, many retailers have created their databases. These are used to determine their type of customers and their buying behavior, which is great. When you identify the verticals and niche it helps you target relevant leads as a marketing tool.
You may try customising your catalogues with the help of your consumer data from previous client’s purchases. It allows you to drive loyalty and anticipate their needs.
#8 Catalogues allows attribution and gives a measurable outcome
With information on where the lead came from, you can better assess if your catalogues meet your goals. You can adjust your inventory by basing on the performance. Catalogues are easy to track by using source codes and having definitive mail dates.
#9 Catalogues deliver convenience and relaxation which makes them a great marketing tool
Catalogues give customers a chance to enjoy the experience and slow down because catalogues are easy to understand. Furthermore, they are also very accessible and allows your audience to browse at their own pace. And, when you highlight a certain product, it saves the time of the people to browse your whole website. A perfect marketing tool.
#10 Millennials love direct mail like catalogues
Even though millennials are very tech-savvy, they love receiving direct mail such as printed catalogues. This is probably because they feel inundated with digital media, and because physical mail stands out in today’s world. This generation prefers direct mail like catalogues and visual content since it stimulates their senses. This buyer segment also spends more time sorting mail compared to other age groups. They are more engaged in these types of marketing tools.
To Sum Up why Catalogues are a Great Marketing Tool
Nowadays, catalogues are a great marketing tool. It’s not a competition between print and digital, it’s about utilising the strengths of each medium. They offer the best of both digital and print that creates engagement and inspiration. This will surely satisfy your customers.
If you need any help in creating a brief for your catalogues, don’t hesitate to contact us. Just remember, catalogues are a great marketing tool and worth the time and effort. Our Customer Happiness team looks forward to assisting you.