Outdoor signage is one of the oldest forms of advertising. From the very earliest days when merchants erected signage to advertise their wares inside their shop, outdoor advertising has been everywhere. Luckily, a signage company in Melbourne can offer you commercial printing solutions for this task.

Outdoor wall and door signs can be made of aluminum, stainless steel, brass and a vast array of vinyl products. Wall and window signage can also be professionally electrically wired for night time illumination to create even more exposure for your business.

There are many reasons advertisers place advertisements in outdoor locations, but the main reason is the number of potential customers who will see the advertisement. In outdoor locations, the potential viewers of advertisements are many times higher than in an indoor location. The audience comprises not just those walking past, but also commuters in cars and those using public transport.

It’s hard to get your business noticed these days with all the competition you face, so it’s important to take the time to plan and design the right outdoor signage, and most importantly, choose the right signage company in Melbourne for the job. Effective outdoor advertising guides the customer to your door. The business that is easy to find because of well placed, attractive outdoor advertising has a huge advantage over a nondescript building with no directional signage.

There is a big difference between outdoor signage and indoor. Outdoor signs need to get noticed and banners, for example, designed for outdoor signage, are generally bigger and have louder graphics than the usual signs. Banners, often made of vinyl, are the most cost effective type of outdoor advertising. They can be seen, read and acted on again and again every day. Your local signage company will no doubt be able to assist you with choosing the right format.

You can quickly draw attention to new products and services with high impact signs like vinyl banners. They are versatile durable, affordable and can be seen from a distance. You can have them in front of your business or you can find a place that has more traffic. You can move them around easily because they can be rolled up and are much easier to transport than signs made of metal or wood. You can easily store these banners for later use so you can rotate different banners to keep your message fresh, keep your viewers interested and rotate different offers at various times throughout the year.

To get some idea of what grabs your attention, take a walk around your locality and see what attracts you. What shapes, colours, graphic style and font are the most attractive and have the most impact? Have some signs been placed too high on a building to read properly? Are some signs placed too low and are therefore awkward to read and are in fact unlikely to be read? Do some signs contain too much information which does not hold your attention? You might find some signs which just hit the right spot and you can take note of how they have been planned and designed.

You want graphics that are simple, yet memorable. Don’t make the message too serious, as this is not generally appealing to people. You need to achieve the happy balance of providing just enough information about your products or service which will drive people to your place of business and won’t scare them off with too much content.

Your outdoor advertising will usually be the first impression your potential customer gets of your business. Plan it carefully so that first impression will lead the customer to decide he wants to do business with you, and remember to contact your local signage company in Melbourne to help you choose the right format and design for your business.