Using outdoor signage is a great way to promote and advertise your business. No matter where your location is, signs can help your business get noticed and drive in the traffic that you need. This is especially true if your business is out of the way. There are several different ways that using signage can help to promote your business.

The Right Message

The first thing that you want to do is decide what type of outdoor signage you want to use. We recommend that you use signs that go along with the theme of your business. It will not make much sense for a professional business to put out signs with clowns or bunnies on them. That is not the message that you want to portray. The signage that you use needs to be an extension of your business itself. You want to use something that is going to convey the tone and professionalism of your business with one quick look.

It has been proven that people are impulse shoppers. People tend to make quick decisions about what they see. Even though we have been told not to judge a book by its cover we still do. That is why it is vital that you get good quality signage to promote your business. People who see your signs will form an instant opinion about your business, either good or bad, depending on your signs.

Costs And Considerations

The first thing that you will need to consider when looking at using outdoor signage to promote your business is how much money you want to spend. Obviously if your sign is not cost effective, then it will not matter how much new business you generate as a result of the sign. So you will need to balance desire with practicality.

• If you have a store front, you want to make sure that your sign is working for you. If you have a sign that is hard to see, either due to its small size or poor sign placement, then your sign is not doing you any favors.
• If your business has one side on a main road or receives a lot of drive by traffic on a non entry side, placing a large sign there can significantly increase your traffic. Remember people can’t find you if they don’t know that you are there.
• If you get a lot of traffic driving by at night invest in a sign that lights up so people can see it better.
• If you don’t have a storefront or are off the beaten path consider asking loyal customers to put signs up on their property advertising your company. You also may be able to get road signs put up on roads that lead up to your business pointing customers to your location.
• Large billboards and other types of signage can really get your business noticed and can be placed in strategic locations to try to attract a certain type of clientele. These types of signs, while more expensive, are also highly visible.

Using outdoor signage can be a real boost to your overall profit margin. If you feel that you just don’t have the time to bother with trying to figure out all the logistics of ordering and finding quality companies then you may want to consider looking into a one stop printing shop that can handle all of that for you.

It can be easy to get confused with something as simple as a signage. If you need one for your business, Barneys can help you. Call us at 1300 663 812 today.